Olo

Staff Product Designer → Associate Director, Product Design2023–2025

At Olo I led design across multiple business units serving 700+ restaurant brands and 85+ million connected guests. From enterprise operational dashboards to consumer ordering applications, I focused on creating cohesive platform experiences that balance user needs with complex business requirements at massive scale.

Design Systems & Organizational Leadership

Leading design strategy across multiple business units at scale requires systematic thinking about both design quality and organizational effectiveness. I built design systems and team processes that enabled consistent, high-quality experiences while supporting rapid business growth and cross-functional collaboration.

Design Systems Leadership

Cookbook, Olo’s design system site, on a laptop: the home page with Design and Develop entry points, release notes, and sections for tokens, components, patterns and utilities.

I created scalable design foundations that enabled teams to ship faster while maintaining exceptional quality. Leading Olo’s design system Cookbook, I focused on high-leverage patterns such as streamlined forms, intuitive navigation, and optimized operational workflows that compounded impact across multiple business units. My approach created shared languages between design and engineering, enabling autonomous decision-making within consistent frameworks.

Cross-Functional Platform Strategy

Cookbook’s color tokens page, showing the primary, success, warning, danger and neutral theme palettes with their CSS custom property names.

I partnered with product and engineering leadership to establish design architecture that scaled across complex organizational structures. This included building design review processes, documentation standards, and collaboration frameworks that enabled consistent decision-making while supporting rapid product development. My approach ensured design quality that scaled rather than created bottlenecks as teams grew.

Systems as Force Multiplier

A Manage Users table template annotated with Cookbook spacing and type tokens, marking the heading and body styles and the gaps between search, filters and table.

I created design operations that eliminated friction and accelerated team velocity without compromising quality. Through streamlined design reviews, proactive documentation, and structured mentorship programs, I built operational foundations that enabled individual designers to have outsized impact. This systematic approach scaled design capabilities and operational excellence faster than headcount growth.

Impact

Olo’s weekly order view for catering: a seven-day calendar of scheduled, in-progress and closed orders, with filters and store selection.

The design systems and operations I built measurably improved development velocity while elevating design quality standards. Teams shipped consistent, high-quality experiences using proven patterns, enabling Olo to serve enterprise customers more effectively while scaling platform capabilities for continued growth.

Enterprise Platform Strategy

Enterprise restaurant groups require platform solutions that balance brand differentiation with operational efficiency. I led strategic design initiatives that enabled complex multi-brand management while maintaining seamless customer experiences and streamlined internal operations

Strategic Architecture Approach

Sweetgreen’s Olo-powered ordering site on desktop, tablet and phone: a customizable bowl, ingredient choices and the bag summary.

I collaborated with product and engineering leadership to design Olo’s configurable platform that accommodated vastly different business models: from Sweetgreen’s health-focused customization to Five Guys’ fast-casual efficiency needs. This required systematic analysis of how different restaurant concepts approach menu presentation, ordering flows, and customer engagement, then architecting solutions that could flex without compromising brand authenticity or operational performance.

Cross-Functional Enterprise Strategy

Working directly with enterprise sales teams and restaurant operators, I designed comprehensive business and guest management capabilities that enabled restaurants to build lasting customer relationships across all touchpoints. The guest profile and feedback systems I created allowed brands to understand customer preferences, track dining history, and deliver personalized experiences while maintaining operational efficiency across multiple locations and service channels.

Scalable Business Impact

Olo’s Users & Permissions settings: a table of users with roles, user groups and passcodes, and tabs for roles, user groups and admins.

The enterprise platform architecture I designed merged legacy systems, modern capabilities, and acquired products into one seamless experience, unlocking a flywheel effect that drove customer and module growth. This unified platform reduced onboarding new brands from two weeks to instantaneous, directly supporting Olo’s enterprise expansion across major restaurant groups processing millions of orders.