Trunk Club
At Trunk Club I helped make personal styling simple and accessible for consumers across the nation. I traversed the design and engineering gamut ranging from product strategy & design to native application development. From humble beginnings to being acquired by Nordstrom.
Check out a brief overview of selected projects below, or
Mobile Apps
Consumer iOS app
As an iOS developer and designer, I created both internal and consumer-facing applications. My contributions included implementing high impact features that enhanced conversion rates, reduced the time it took for users to take their first trunk (user activiation), and mitigated churn.
Chat driven onboarding
Our team had a hypothesis that by transforming certain stages of the conversion funnel into more conversational interactions, we could effectively expedite the onboarding and conversion process for our users. By making previously tedious onboarding tasks more seamless, we were able to shift the focus of the conversation towards meeting the user's needs. This approach ultimately resulted in higher take rates and increased keep rate, as users found the overall experience more engaging and personalized.
E-commerce Sales Tools
Smarter shopping for a remote salesforce
We enabled our company to move inventory to a remote warehouse, and significantly reduced the time it took to pack trunks with a customer driven internal e-commerce experience. This change also allowed our stylists to digitally browse through the inventory and make personalized recommendations to each customer. Our approach streamlined the user experience, resulting in smarter and more personalized choices, ultimately improving the overall keep rate, and retention rate.
Trunk Preview
Structured feedback for a more efficient sales cycle
Maintaining a high keep rate was one of the most crucial metrics for our business's health. However, as we continued to scale, we began to notice that many of the reasons for returns were issues that we believed should have been addressed prior to sending the trunk. To address this, we developed a trunk preview feature that allowed members to review the items and provide feedback before the trunk was sent out. By storing and structuring this data, we were able to generate smarter styling suggestions moving forward.