Provi
At Provi I grew product & design from individual contributor to team leadership while transforming the beverage distribution industry through a B2B marketplace. I drove the teams and experiences that enabled thousands of customers to shop, discover, order and pay in one place, driving measurable improvements in user efficiency and business growth from product market fit to national scale.
Revolutionary tools for beverage buyers
The beverage distribution industry operated on phone calls, fax orders, and relationship-based pricing with little transparency or efficiency. I led the design of buyer-focused tools that transformed this fragmented process into a streamlined digital marketplace, enabling retailers to discover, compare, and purchase inventory from multiple distributors in a single platform for the first time.
Product Discovery & Shopping Experience
I designed comprehensive product discovery and ordering tools that aggregated inventory from multiple distributors with real-time pricing and availability. The challenge was presenting complex product information while enabling seamless multi-vendor purchasing. I created ordering experiences that handled complex pricing rules, minimum orders, and delivery logistics while presenting a unified checkout experience that reduced order placement from days to minutes.
Order Management & Reordering
I designed order tracking and history tools that brought transparency to a traditionally opaque process, enabling buyers to easily reorder from previous purchases, track deliveries, and manage purchasing across multiple distributor relationships. The system fundamentally changed how beverage retailers planned and managed their inventory through features like fast reorder capabilities and unified vendor management.
Fast and Efficient Ordering Impact
The platform reduced order placement time from several days of manual coordination to minutes of digital interaction. One-click ordering across all distributor relationships and streamlined inventory management transformed operational efficiency for thousands of retailers nationwide.
Meet buyers where they are, when they buy
Distributors and their sales reps were losing visibility into customer behavior and struggling to compete in an increasingly digital marketplace. I led the design of supply-side tools that not only increased operational efficiency but also enhanced the relationship-building that drives success in beverage distribution.
Order Management & Customer Relationships
I designed comprehensive order management dashboards that gave distributors and reps real-time visibility into customer ordering patterns, preferences, and communication history. The interface balanced operational efficiency with relationship management, enabling reps to maintain personal connections while handling increased order volume through digital channels and providing up-to-date contact information for seamless customer relationship management.
Order Processing & Direct Communication
I created streamlined order processing tools that reduced complex inventory reconciliation to simple approval workflows. Reps could easily review orders, adjust quantities, mark items out of stock, and communicate directly with customers about delivery expectations through integrated messaging, maintaining the personal service that differentiates relationship-based sales while improving operational efficiency.
Seamless Order Entry and Management Impact
The platform transformed order management from complex manual processes to intuitive digital workflows, resulting in 25%+ increases in order volume. Distributors could focus on relationship building and strategic selling while the system handled operational complexity, leading to improved customer satisfaction across their territories.