Previously
Before Blueprint
Ten years of products for restaurants, beverage distributors and personal styling.
Olo
At Olo I led design across multiple business units serving 700+ restaurant brands and 85+ million connected guests. From enterprise operational dashboards to consumer ordering applications, I focused on creating cohesive platform experiences that balance user needs with complex business requirements at massive scale.
Tock
At Tock, I led design initiatives through critical business transformation, guiding cross-functional teams to develop zero-to-one revenue-driving products. I turned difficult industry problems into simple solutions that were as delightful to use as they were delicious, driving significant growth and positioning the company for acquisition by Squarespace.
Provi
At Provi I grew product & design from individual contributor to team leadership while transforming the beverage distribution industry through a B2B marketplace. I drove the teams and experiences that enabled thousands of customers to shop, discover, order and pay in one place, driving measurable improvements in user efficiency and business growth from product market fit to national scale.
Trunk Club
At Trunk Club I helped make personal styling simple and accessible for consumers across the nation. I contributed to features that improved conversion rates, reduced user activation time, and increased retention as we grew from startup to Nordstrom acquisition. My dual perspective in design and technical implementation shaped my approach to strategic product thinking and cross-functional collaboration.